Human Centred Design to me is a mindset, an approach and a philosophy for solving complex problems.

Drawing from creative thinking and the lean startup, I strengthen this obsessive drive to understand customer’s perspective as I lead teams to generate innovative solution ideas and validate them directly with the people we are designing for.

Laptop and Diary Topview

"The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic."

Peter Drucker

Old telephones in a row