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Human Centred Design to me is a mindset, an approach and a philosophy for solving complex problems.

Drawing from creative thinking and the lean startup, I strengthen this obsessive drive to understand customer’s perspective as I lead teams to generate innovative solution ideas and validate them directly with the people we are designing for.

Laptop and Diary Topview
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"The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic."

Peter Drucker

Old telephones in a row
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